0%

EPISODE 19: There’s No Hand-Wringing Among the Masters of Local Marketing

Mon, 13 Apr 2020

Share:


Gordon & Corey take a look at a recent survey of local marketing activity amid the COVID-19 crisis and find that small group of businesses have gotten very busy indeed. Master marketers and a few media companies have skipped the hand-wringing altogether. This episode looks at how skilled local marketers are viewing the crisis, and how one broadcaster has sprung into action and created a dynamic library of more than 600 examples of crisis marketing messages for ad-sales reps. The show features an interview with the Vice President of Digital Media Sales for Nexstar Media Group, Bill Caudill, who talks about how the company's 1,000+ reps have pivoted.


Comments

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Podcast Sponsors

At Basis Technologies, we partner with media companies to drive revenue by providing enterprise level software and services across programmatic, site direct, search, social, and CTV. Basis sets itself apart with easy-to-use technology and an education and sales enablement team that cares about the success of your organization—helping you build out and scale more effectively and efficiently.
Ready to get more from your AdTech? Meet Basis

Spectrio’s goal is to provide their clients with the right spectrum of sound, sight and feeling. A customer experience that engages the senses, enhances experiences, and elevates our clients’ business.

Spectrio is the digital signage industry leader offering a best-in-class product suite that’s easy-to-use, reliable and scalable. We strategically work with businesses and organizations to customize solutions that meet their needs while providing superior service for our clients. The Spectrio Difference is coming alongside our partners to help them envision a desired future state and then making their potential a reality.

No matter the size of your business or what industry you operate in, we’re here to help you transform your business into an exciting destination for customers and employees. Learn more today at spectrio.com.